Category: Marketing Strategy

Are You Hiding Behind Your Social Media Profiles?

Personal brand strategy

Social media is one of many tools to help build your personal brand – and it can be quite an effective one, when used strategically as one of many platforms.

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How to Cultivate Customer Loyalty: Lessons From The Ritz

RItz-Carlton Hotel

One of the most effective ways to cultivate customer loyalty is to listen to your customers. When done effectively, listening to your customers can radically transform your business. This includes not only requesting formal feedback, but also establishing listening posts

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Brand Culture: Insights from Southwest Airlines

Southwest AIrlines Boeing 737.

Southwest Airlines understands that profits and growth are linked to customer loyalty – and that customer loyalty and employee loyalty are inextricably linked in service businesses.

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