Category: Social Media Marketing

Are You Hiding Behind Your Social Media Profiles?

Personal brand strategy

Social media is one of many tools to help build your personal brand – and it can be quite an effective one, when used strategically as one of many platforms.

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How Chobani Used Social Media to Boost Sales

Chobani's Soho Offices

Chobani has tapped into a highly effective marketing and social media strategy that has catapulted it to the top of its industry.

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Taylor Swift : On Social Media and the Music Industry

Taylor Swift

Superstar singer Taylor Swift has just published an op-ed in The Wall Street Journal about the impact of social media on the music industry.

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