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Category: Social Media Marketing

Are You Hiding Behind Your Social Media Profiles?

By Michele Lutz Posted on 14 January 2016 Posted in Marketing Strategy, Social Media Marketing
Are You Hiding Behind Your Social Media Profiles?

Social media is one of many tools to help build your personal brand – and it can be quite an effective one, when used strategically as one of many platforms.

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Tagged with: brand strategy, personal branding, social media marketing

How Chobani Used Social Media to Boost Sales

By Michele Lutz Posted on 12 August 2014 Posted in Branding in Action, Social Media Marketing
How Chobani Used Social Media to Boost Sales

Chobani has tapped into a highly effective marketing and social media strategy that has catapulted it to the top of its industry.

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Tagged with: branding, marketing strategy, social media marketing

Taylor Swift : On Social Media and the Music Industry

By Michele Lutz Posted on 12 July 2014 Posted in Branding in Action, Social Media Marketing
Taylor Swift : On Social Media and the Music Industry

Superstar singer Taylor Swift has just published an op-ed in The Wall Street Journal about the impact of social media on the music industry.

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Tagged with: music industry marketing, social media marketing
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