Tag: branding

How to Cultivate Customer Loyalty: Lessons From The Ritz

RItz-Carlton Hotel

One of the most effective ways to cultivate customer loyalty is to listen to your customers. When done effectively, listening to your customers can radically transform your business. This includes not only requesting formal feedback, but also establishing listening posts

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How Chobani Used Social Media to Boost Sales

Chobani's Soho Offices

Chobani has tapped into a highly effective marketing and social media strategy that has catapulted it to the top of its industry.

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Brand Culture: Insights from Southwest Airlines

Southwest AIrlines Boeing 737.

Southwest Airlines understands that profits and growth are linked to customer loyalty – and that customer loyalty and employee loyalty are inextricably linked in service businesses.

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