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Michele Lutz

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Category: Branding in Action

Case studies exploring the best practices employed by the world’s most trusted brands.

How Chobani Used Social Media to Boost Sales

By Michele Lutz Posted on 12 August 2014 Posted in Branding in Action, Social Media Marketing
How Chobani Used Social Media to Boost Sales

Chobani has tapped into a highly effective marketing and social media strategy that has catapulted it to the top of its industry.

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Tagged with: branding, marketing strategy, social media marketing

Taylor Swift : On Social Media and the Music Industry

By Michele Lutz Posted on 12 July 2014 Posted in Branding in Action, Social Media Marketing
Taylor Swift : On Social Media and the Music Industry

Superstar singer Taylor Swift has just published an op-ed in The Wall Street Journal about the impact of social media on the music industry.

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Tagged with: music industry marketing, social media marketing

Brand Culture: Insights from Southwest Airlines

By Michele Lutz Posted on 15 May 2014 Posted in Branding in Action, Marketing Strategy
Brand Culture: Insights from Southwest Airlines
Southwest Airlines Boeing 737.

Southwest Airlines understands that profits and growth are linked to customer loyalty – and that customer loyalty and employee loyalty are inextricably linked in service businesses.

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Tagged with: branding, customer loyalty, employee loyalty
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  • How to Cultivate Customer Loyalty: Lessons From The Ritz
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