Chobani has tapped into a highly effective marketing and social media strategy that has catapulted it to the top of its industry.
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Category: Branding in Action
Case studies exploring the best practices employed by the world’s most trusted brands.
Taylor Swift : On Social Media and the Music Industry
Superstar singer Taylor Swift has just published an op-ed in The Wall Street Journal about the impact of social media on the music industry.
Brand Culture: Insights from Southwest Airlines
Southwest Airlines understands that profits and growth are linked to customer loyalty – and that customer loyalty and employee loyalty are inextricably linked in service businesses.
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Michele Lutz
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