Category: Branding in Action

Case studies exploring the best practices employed by the world’s most trusted brands.

How Chobani Used Social Media to Boost Sales

Chobani's Soho Offices

Chobani has tapped into a highly effective marketing and social media strategy that has catapulted it to the top of its industry.

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Taylor Swift : On Social Media and the Music Industry

Taylor Swift

Superstar singer Taylor Swift has just published an op-ed in The Wall Street Journal about the impact of social media on the music industry.

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Brand Culture: Insights from Southwest Airlines

Southwest AIrlines Boeing 737.

Southwest Airlines understands that profits and growth are linked to customer loyalty – and that customer loyalty and employee loyalty are inextricably linked in service businesses.

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